About Us

HELLO! Glad to have you here!

PLAYHOOD is a singaporean streetwear label founded by Sarah Lai En in 2017, that combines her floral and botanical illustrations with classic streetwear.

Our Brand is all about having a playful and youthful spirit, and we have a unique approach of using the meanings behind certain floral and botanical motifs to share that message.  

Additionally we believe florals are not just for females but for men too, hence we have collections that are unisex and genderless.

Our founder, Sarah Lai En also offers a unique customisation service of providing a variety of botanical illustrations hand-painted onto denim apparel and other wearables, such as shoes and bags. Through seasonal collections, a variation of illustrations painted on denim will be available. Resulting in unique and exclusive pieces on garments which act as a canvas.

Customisation services is available for wearers whom are allowed to choose accordingly. Different flowers suggest different meanings and may be seen as another language.

PLAYHOOD has since participated in The Local people @ Singapore Night Festival, Public Garden, Sole Superior, Bi-annual fashion festival OUTSIDER and most recently a collaborative pop-up at Bugis+.


General enquiries/ Customisation: info@playhood.net 

Sales and other related questions: sarah@playhood.net


-For all Order Support, please include your order number and date that your order was placed.

-Email us for custom services too! We will get back to you and arrange a 1-on-1 consultation!

-Our team will do our best to get back to you within 1-2 working days.

Working hours: 10AM-7PM

Monday - Friday