PLAYHOOD is a Singaporean fashion label founded by Sarah Lai En in 2017 with a focus on knitwear.

Playhood's fashion collections feature original flower mascots such as the Cheeky Daisy Hoodie, the Chill Sunflower Sunny, and the Serious Cherry Blossom Kiki, all drawn by Sarah herself.

Our brand embodies a playful and youthful spirit while encouraging individuals to be comfortable with their true nature.

We are proud to be an inclusive fashion brand that values diversity and representation, and strives to ensure that everyone, regardless of body size or ethnicity, can comfortably wear our garments.

Featured collection