who are we?

PLAYHOOD is a singaporean streetwear label founded by Sarah Lai En in 2017, that combines her floral and botanical illustrations with classic streetwear.

Our Brand is all about having a playful and youthful spirit, and we have a unique approach of using the meanings behind certain floral and botanical motifs to share that message.  

Additionally we believe florals are not just for females but for men too, hence we have collections that are unisex and genderless.

Featured collection